How Aesthetic Providers Can Use Their Platforms to Warn Against Fake Botox and Unqualified Providers
Imagine a patient excited to enhance their confidence through aesthetic treatments. They’ve scrolled through Instagram, seen a promotion offering injectables at a discount, and decided to book. Unfortunately, that decision leads them to an unlicensed provider using counterfeit products like fake Botox. What should have been a transformative experience becomes a nightmare.
The recent case of Joey Grant Luther, an aesthetician who was charged with administering fake Botox without proper medical credentials, is a chilling example of this scenario. Stories like this remind us why patient education is critical—not just to protect patients, but also to set your practice apart as a trustworthy guide in an industry where misinformation and unsafe practices abound.
As a licensed provider, you’re the hero patients need. They’re looking for someone who will keep them safe, steer them away from dangerous trends, and help them achieve their aesthetic goals with confidence. Here’s how you can guide them:
The Problem Patients Face: Fake Botox, Social Media Trends, and Unrealistic Promises
Patients are bombarded with misinformation and dangerous offers:
- Counterfeit Products: The rise of cases like Joey Grant Luther’s shows that counterfeit injectables are a real threat. They can cause permanent damage, disfigurement, or even death. In this case, several clients were taken to the hospital after receiving fake Botox injections from Joey.
- Social Media Trends: From beef tallow skincare to overly complex 12-step routines, viral beauty hacks often do more harm than good. Misinformation is everywhere, creating new problems for people who want healthier-looking skin.
- Unrealistic Promises: Patients are enticed by deals that seem too good to be true, often not realizing the risks involved. When clinics across the country offer Groupon deals for medical procedures, it’s no wonder people are confused about Botox being a medical procedure that carries significant risk in the wrong hands.
They need someone to help them navigate these dangers—and that’s where you come in.
Position Yourself as the Trusted Guide
Patients want a provider who will deliver great results and prioritize their safety and well-being. You can earn their trust by stepping into the role of an educator:
Share Stories That Inspire Confidence
Use real-world examples like the Joey Grant Luther case to educate patients about choosing licensed providers.
- Create content that explains how to verify provider credentials.
- Share the risks of counterfeit products in blog posts, videos, and social media posts.
- Highlight your training, certifications, and safety protocols to reassure patients.
Address Harmful, Viral Beauty Trends
Patients often don’t realize that viral beauty trends can be damaging. You can help them make informed choices by debunking myths:
- Explain why trends like beef tallow skincare and over-complicated routines can harm the skin.
- Compare these fads with proven, professional treatments available at your practice.
- Use videos and infographics to simplify the message and engage your audience.
Transform Your Website Into a Resource Hub
Your website should be more than just a place to book appointments—it should educate and empower patients.
- Add a blog with articles about patient safety, treatment benefits, and harmful trends to avoid.
- Include a resource center with downloadable guides, such as “How to Spot a Counterfeit Injector.”
- Highlight your credentials and affiliations with reputable organizations.
Guide Patients Through Social Media
Your patients are already scrolling through social media—meet them where they are with content that educates and builds trust:
- Go Live: Host Q&A sessions to address patient concerns about safety, treatments, and trends. Discuss the warning signs of an unqualified provider and how to spot fake Botox and other counterfeit products.
- Share Success Stories: Use before-and-after posts and testimonials to build credibility.
- Infographics: Create simple, shareable graphics explaining what to look for in a licensed provider and why safety matters.
Email Marketing: Keep Patients Informed
Emails are a direct line to your patients and a great way to nurture trust.
- Newsletters: Send monthly updates with tips for skincare, patient success stories, and information on the latest procedures.
- Safety Campaigns: Create email campaigns that focus on topics like avoiding fake Botox and other counterfeit injectables and selecting a trusted provider.
Make the Call to Action Clear
Every piece of content should guide patients toward the next step in their journey with you. Whether it’s booking a consultation, reading your blog, or downloading a guide, make the path forward simple and obvious.
The Stakes Are High: Protect Patients and Build Your Brand
If patients continue to rely on influencers or unlicensed providers, the risks are severe—permanent damage, financial loss, and shattered confidence. As a trusted provider, you have the opportunity to not only save patients from these dangers but also position your practice as the hero they need.
Partner With Total Social Solutions to Amplify Your Message
At Total Social Solutions, we specialize in helping aesthetic providers craft powerful, patient-centered marketing strategies that educate, engage, and convert. We’ll help you share your story, position yourself as a trusted guide, and confidently grow your practice.
Patients need a hero to guide them through the noise of misinformation and the dangers of counterfeit treatments like fake Botox in the hands of unlicensed individuals. Will you be that hero? Contact Total Social Solutions today to elevate your practice’s marketing and educate the public about aesthetic safety.
