Instagram is one of the most popular social media sites in the United States, and it has become an essential part of an aesthetic medical business’s marketing strategy. While it is tempting to buy Instagram followers to give your brand a quick boost, it isn’t a wise decision in the long run.
In this blog article, we’re going to explore why you shouldn’t buy Instagram followers and how to grow your audience authentically and in a way that will actually grow your business and not just your perceived success on social media.
What Happens When You Buy Instagram Followers?
When we buy Instagram followers, we may get a large following overnight, but it doesn’t reflect authentic engagement that serves the purpose of social media marketing. Instead, it only increases your follower count, leaving behind shallow reach and low engagement levels. In this blog, we’ll explore the reasons why you should never buy Instagram followers and start focusing on organic growth instead.
Fake Followers Don’t Help in Business Growth
Fake followers won’t interact with your business in a meaningful way. Therefore, buying Instagram followers won’t contribute to business growth and will only increase the number of followers on your page. In essence, it complicates how your page functions, which affects engagement and ultimately sales.
Zero Engagement Levels
When you buy Instagram followers, the spike in the number of followers may give the impression that you have a growing, genuine interest. But, it’s not real as your followers won’t engage with your posts in any meaningful way. Authentic engagement is what Instagram users value, as it helps to build a community that can positively impact business growth.
If you decide to move forward and buy Instagram followers anyway, be prepared to spend money on fake engagement in order to keep up appearances. However, also be prepared for Instagram to eventually catch on to your inauthenticity and deactivate your account. This leads us to our next point…
It’s Against Instagram’s Policies
Instagram’s terms of use prohibit purchasing followers, and it might result in account termination or simply reduced reach. When Instagram suspects foul play, your account engagement will be reduced as your posts are delivered to your real followers’ feeds less frequently.
Instagram aims to provide an organic platform where individuals and businesses can engage authentically and build a community beneficial for business growth. By buying Instagram followers, you are violating the platform’s policies, and this will cause more harm than good.
If You Shouldn’t Buy Instagram Followers, What Should You Do Instead?
When your competition is clearly purchasing followers and engagement, it’s tempting to just go for it. However, you have to remember that you want to grow your actual business, revenue, and profits, not just your perceived success online. Here’s how to do that:
Endorsing Business Growth
Instead of buying Instagram followers, it’s better to focus on growing your account by posting fresh content, engaging with other accounts, and utilizing Instagram’s built-in marketing tools. Endorsing organic growth allows entrepreneurs to connect with their communities better, which positively impacts business growth. Organic growth helps to attract real followers with genuine interest and leads to authentic engagement and real business.
Building a Strong Community
Authenticity is paramount when it comes to social media marketing, and it’s only achievable through organic growth. Taking the time to build a strong relationship with real followers, and interacting with them will have a long-term positive impact on your business success. Building a strong community entails patience, consistency, and hard work – this approach may be time-consuming, but it’s worth the wait in terms of business growth.
Invest in Social Media Advertising
If you want to reach more people than you can organically, instead of putting money toward fake followers and engagement, purchase advertising through Meta to boost your posts and grow your following. Done right, you will only spend a small amount more per engagement, and your audience will be real people who have a genuine interest in your services.
Need Help With Instagram Marketing for Your Aesthetic Medical Practice
If you’ve worked with someone else who encouraged you to buy Instagram followers and engagement, or you’ve found that you are struggling to grow and want to know how to do it the right way, contact our aesthetic medical marketing experts at Total Social Solutions to learn more about how we can help you grow authentically and reach real people who will come to your practice for your services.
