Summer is typically a slower time of year for aesthetic medical practices. However, that doesn’t mean you can’t generate more business during this time! In this blog post, we will discuss some aesthetic marketing tips that will help you get more clients during the summer slump.
Photo by Diego PH on Unsplash
Ramp Up Your Social Media Marketing
First, it’s important to remember that people are still on social media during the summer. In fact, some are more active on social media because they are sharing their summer vacation photos. This is a great opportunity for you to engage with potential patients and build relationships. Consider posting more frequently: educational content, contests, and promotions. You may even win over some business from people who travel to your area every summer and will want touchups with you during their travels.
Target Summer Procedures (Even Though It’s Too Late)
It may be counterintuitive, but hear me out! Another great way to generate more business during the summer is to target laser hair removal and body contouring. While it’s too late to get those results for this summer, you can gain business from those who regret not getting their treatments done in time for summer. Sell them packages for hair removal, fat reduction, and skin tightening now, while the regret is fresh, so they can start working toward next summer’s beach body.
Nurture Your Current Clients
Finally, don’t forget about existing patients! Stay in touch with your current clients, especially your VIPs, and let them know about any specials or new procedures you’re offering. Reach out to anyone who hasn’t had an appointment for a long time for a special offer.
They may not be interested in getting anything done during the summer, but they might refer someone to you who is. Encourage referrals. Keep sending email newsletters, and pre-sell packages for the fall season. For example, you can send out an email newsletter and run a social media campaign encouraging people to wear their sunscreen. Then run a package promotion to sell laser treatments to reverse sun damage and brighten skin.
Looking for More Aesthetic Marketing Tips?
Did you find these tips helpful? There’s more where this came from when you work with Total Social Solutions. Since 2011, we’ve provided aesthetic medical practices with effective digital marketing services focused on increased business. Contact us to schedule a discovery call so we can discuss your goals and develop an aesthetic marketing plan to help you reach those goals.
